Helping brokers manage risk in an evolving fintech industry

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    Finalto’s rebrand of TradeTech Alpha, TradeTech 360 and CFH reflects the move towards full integration and assimilation of these companies. The name Finalto describes the vision of the business: next-level financial markets, and reflects the company’s broad reach to every part of the world’s markets. Ron Hoffman, chief executive, Finalto, explores how the company is helping brokers manage risk in a dynamic market, and how innovation, regulatory changes and consolidation are shaping the fintech industry