This post is by guest author Natascha Wernick, guest contributing author for FineArtViews. Natascha has been passionate about supporting creativity and artists all her life. In 2017, she decided to develop her networks more broadly and to support creativity on a global scale. In her role for Colour In Your Life TV show, she is enjoying collaborating with brands, liaising with artists, TV Companies and publication houses on an international scale.
If you wish to sell your art these day you need to have an online profile and at the centre of this is your website.
Customers can be funnelled to you via all sorts of online links from your social media, blogs and links on other websites. They all need to funnel back to your website.
| All roads lead to your website.
It is worth spending money and time to ensure your website is beautiful, representative and easy to use. Research the options. Most website platforms these days are user friendly and intuitive. You no longer have to learn and use specific codes as we did in the past. You want a website that will make life easy for you and time efficient. We know that you really wish to spend more time creating.
We recommend the following websites providers.
The FASO website are designed for artists. Using a FASO website means you are joining a very supportive community of artists and art marketers how understand the needs of artists and the way to reach collectors.
The three most important things to remember when setting you your art website:
1. Easy to Find
2. Easy to Use
3. Easy to Buy
Easy to Find
Your website needs to be easy to find online. This means you have to consider the keywords that collectors will be using to search for you online.
This starts with your website title. Collectors will be looking for your art by your name. we recommend including your own name in you website title. Eg Graeme Stevenson Art
The name of the website is the easy part. Next, you need to decide on other keywords that may be used to search for you online.
Finding and experimenting with the most popular keywords for your site can lead you down a rabbit hole and steal your time away from your art. I suggest using keywords that include your style and medium of art and your subject matter. e.g. watercolour, landscapes, Byron Bay, beach scenes, seascapes.
Keyword research to enable search engine optimisation can be costly and time consuming. As artist I suggest you brainstorm a list of 5 keywords and start with using those on every page of your website, in your headings, text, image names, descriptions and captions. Everywhere that you can.
Review these keywords after a few months or a year if you are not getting the exposure you wish. Extra tip: use these same keywords in your on social media #hashtags.
10 Places to List Your Website
Link your website to all your other online profiles.
All roads lead to home. Ensure that all your social media sites, any article you have contributed to other sites, any images in other online galleries, in your signature, and printed collateral all include your website.
| Ensure your website is listed on:
- Facebook and Twitter
- Your email signature
- External online galleries eg, Blue Thumb, Art Lovers
- YouTube and Vimeo
- Printed collateral- business cards, gift cards, stickers for the back of your paintings, banners, car stickers and brochures
- Art and artist directories
Easy to Use
Your website needs to be uncomplicated and simple.
This does not mean it needs to be small or shallow. You can have loads of pages hidden behind a simple website.
4 Basic Essential Tabs
- About You or Bio
- Gallery or Shop Now or Buy My Art with eCommerce
- Blog or Latest News
- Contact Me
1. About You
This can be the most important part. This is where you share your story. You allow the readers to learn more about you and discover ways they can connect with you.
| Remember most people buy because they know like and trust the seller.
- Include a photo of you at your easel or doing your work.
- This is also where you embed you Colour in Your life show.
- List your experience and major achievements and wins.
- Learn More- Add a link to your LinkedIn page where you have your art career set out clearly and chronologically so that those who wish to learn more about you can.
2. Gallery Tab or "Buy My Art"
From this tab you can have your art divided into as many different categories or series as you like. eg. Beach scenes, water colours, prints.
If you have artwork that you have sold, keep it visible on your site, with the selling price and a sold sticker. In the caption include: "like this piece? Contact me for a commission."
Ensure your art images are of the best quality possible.
Include 3 - 4 kinds of images in each shop item.
- Complete Picture
- Artwork in Situ
- Close up of Canvas to See Materials
- Other Relevant Details
This is the most active part of your website. You add to your blog every time something interesting happens in your art business world. Perhaps you've started a new painting. Or won a prize. Or had your artwork purchased by someone exciting. Or you're going on an art retreat. There are so many different reasons to write a blog.
The purpose of the blog is to keep your fans up-to-date with what you're doing. The more they know about you, the more they will trust you, like you and therefore be more likely to buy your art.
A good blog can be connected directly with your Facebook page or your newsletter. So essentially what you write on your blog can be used many different place by simply cutting and pasting the link. Put the link in your Facebook post and ideally you can see the image associated with the blog post and the title and some text.
A great habit to get into is writing your blog regularly. The search engine like new content and so do the customers.
4. Contact Me
On your "contact me" page put a friendly photo of you and the ways to wish to be contacted. You may like to embed a contact me form into your site or risk spam by writing your email address in full.
If you wish to be contacted by phone ensure you include it.
Also, add all the other ways they can contact you. i.e through your facebook, WhatsApp etc.
| Make it easy for the customer to reach out to you.
Easy to Buy
Set Yourself Up for Success
Ensure that your artwork is easy to buy. Get a good ecommerce plugin. When choosing this ecommerce plugin ensure that you can share it directly to social media.
That it links to paypal, stripe and as many other payment options that you can. You do not want to use the sale due to lack of payment options.
To conclude your website is possibly the most important part of your business. It is the a starting point for all the promotions and news. Keep if fresh, interesting and engaging and you will be sure of success.
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Your Unique Selling Point with Dave Geada and Graeme Stevenson