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I regularly use the Wordproof plugin. I get some useful emails from them regarding new offers, updates, and guides. There was this one particular e-mail on ‘timestamp strategy’ which grabbed my attention. I used it as the foundation of this article. This article is a summary of my understanding of timestamp strategy, particularly with Wordproof.
I had written a previous article on Blockchain for content creators: Part 2: Using Wordproof for Timestamps. Timestamps are required to serve a particular goal. Such goals might include
• Copyright Protection: Timestamp your content in the Blockchain.
• Be transparent and show your readers the changes you have made in the content.
• Users can verify your content using a pop up below your content.
• Structured Data for SEO
However, timestamps do not come free (Wordproof gives 10 free timestamps per month). If you have content volume above a certain limit, it is a wise decision to have a timestamp strategy. This will save you money.
So here are some commonly asked questions:
1) What content should you timestamp?
There are various types of content websites. Some websites (blogs, personal websites) get updated once or twice a week, whereas others like an educational platform might get updated multiple times a week. News platforms create multiple news articles every day. Some might have time-sensitive content while the corporate websites might have static content. For each of these cases, the timestamp strategy should be different.
It is always recommended to timestamp the content you have personally created or you have rights to. The timestamp will help you maintain that exclusivity. Ask yourself if you need the content on the website at all. For the original contents of writers, everything should be time-stamped. For news articles, it depends on which of the articles have been covered by the self. However, at this point, it will be difficult to say whether we will reach that level of automatic segregation. But I hope that will come soon.
2) Should you timestamp my existing content?
As the concept of timestamp has developed recently, a new user will always have some old content that you need to timestamp. Of course, you will be able to timestamp in the past date of creation. However it is still recommended, you do it, any way you will be one of the first.
All new publications and updates will be timestamped automatically. Even though timestamps have more value for new content, you will benefit significantly from timestamping your old content. For old content, you will get repeat viewers. You can do time stamps per item by clicking on individual buttons to timestamp, for example, terms and conditions, policy. Or you can do in bulk for articles like hundreds of news items, or old archive.
3) Should you show revisions of my content or not?
You can show revisions of your content to visitors, search engines, etc. This is by using the timestamp certificate. The guiding principle is that, the more transparency the better. Showing revisions brings in more transparency. This will later become the norm and will be appreciated by the web including search engines, social media, and all other algorithm-driven platforms.
Policymakers will in the long run make it mandatory to show revisions for specific information streams like legal information, terms and conditions, and privacy policies.
4) Should you use manual or automatic timestamps?
Being a small content writer, I prefer the manual. It helps me to manually select what I want to timestamp and what I do not. There is a sense of control. But that’s it. It has some manual repeat steps and every time you need to do the same steps. You have to create a wallet and manually sign the transactions.
Hence, automatic should be the better option. It also runs in the background and you do not need to worry about manually timestamping at all. It eliminates the manual steps.
Hope this article gives you some insights on timestamps and has enhanced your knowledge. I would be eager to know your thoughts and happy to discuss them further.
Reference: Wordproof Youtube
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Blockchain for content creators: Part 5-How to define your timestamp strategy was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.