The 65 Rules Great Artist Websites Follow

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    This post is by Clint Watson, former art gallery owner and founder of BoldBrush, known for FASO Artist Websites, the leading provider of professional artist websites, the $38,000+ BoldBrush Painting Competition and the free daily art marketing newsletter, FineArtViews. As a self-proclaimed "art fanatic", Clint delights that BoldBrush's San Antonio, Texas office is full of original art, as is his home office. You can connect with Clint on TwitterFacebook or his personal blog at clintavo.com

     

    As we all adjust to the new normal after having been sequestered in our homes, we're all finding alternate ways to make the most of our time.  So let's ask ourselves:  How can we use this time to get better? How can we be of service and use?   I know, without a doubt that great art is being created around the world at this very moment.  Perhaps by you!  Our entire team is focused 100% on whatever we can do to help you market and sell more art.  With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before.  The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.

     

     

     

    The 65 Rules that Great Artist Websites Follow

     

     

    Section A: OVERALL

    1. DO Have a mobile-friendly design
    2. DO Use your own domain
    3. DO Secure your site with an SSL certificate
    4. DO Keep your site classy and clear by focusing on your art and only your art
    5. DO Utilize a simple, well organized menu structure 
    6. DO Have a reason for each page and have content on each page 
    7. DO Make your text readable (big enough and not too small)
    8. DO Make your website's interface consistent from page to page
    9. DO Make sure your website's visited links change color
    10. DO Make big blocks of text scanable by utilizing short sections with headlines
    11. DO Make sure all hyperlinks are active
    12. DO Make sure your site loads quickly
    13. DO Keep all event/exhibit/timely information current and up to date
    14. DO Have an easy to update site so you can post new works, ready to sell in a few easy steps
    15. DO Add images and information about all items that you sell
    16. DO Use a neutral color scheme so the art stands out
    17. DO NOT Use a "splash page" - Let visitors get right to the art on your site
    18. DO NOT Build your site with non-standard technologies like flash
    19. DO NOT HAVE too many navigation menu items
    20. DO NOT Have more than one website (for your art)

    SECTION B: ART PORTFOLIO

    1. DO Link each artwork on your portfolio page to an artwork detail page with a bigger image, size, price purchasing info 
    2. DO Price all your artworks clearly on the site (unless you sell only through a gallery)
    3. DO Have further detailed information about each artwork and a call to action on each artwork detail page
    4. DO Make purchasing easy with a purchase button on each artwork detail page
    5. DO Have an "inquire" button on each artwork detail page so people with further questions may contact you about that specific artwork
    6. DO Link each artwork detail page to the gallery/venue where it can be purchased (if not available on your site)
    7. DO On each artwork, if sold by a gallery, provide the gallery's contact info on it's detail page
    8. DO Have previous and next links on artwork detail pages
    9. DO Ensure that your artwork detail pages have unique, shareable URLs so they can be shared on social media 
    10. DO Organize your portfolio into logical collections (if needed)
    11. DO Keep your collection names clear, short and simple
    12. DO NOT Separate your site into separate "Portfolio" and "Store" areas.  Let people purchase right from the portfolio.

    SECTION C:  MARKETING

    1. DO Have a quotes & testimonials from collectors, respected artists and your galleries as social proof
    2. DO Have an email newsletter signup, preferably on every page
    3. DO Have a way for collectors to sign up to be alerted when you have new artworks
    4. DO Host your blog (if you blog) on the same domain as your website 
    5. DO Use an SEO-friendly URL structure
    6. DO Use Facebook open graph protocol on your pages so they can be shared & liked  properly
    7. DO NOT shove pop up ads for your newsletter into the user's face
    8. DO Have a page that lists all your art galleries (if you sell through galleries)
    9. DO List the art associations of which you are a member
    10. DO List and highlight any signature memberships you earned

    SECTION D: SALES

    1. DO Make purchasing EASY
    2. DO Offer full-ecommerce purchasing of your art & products

    SECTION E:  IMAGES

    1. DO Use high quality images
    2. DO Have a nice photo of your artwork on your home page
    3. DO Have photos of YOURSELF on your home page or your about page
    4. DO NOT use "stock photography"

    SECTION F:  CONTACTING YOU

    1. DO Make it super-easy to contact you 
    2. DO Have contact information at the bottom of every page

    SECTION G: SOCIAL MEDIA

    1. DO Have social media icon links that link to your social media profile
    2. DO Make sure your linked social media profiles are PUBLIC
    3. DO Make sure your linked social media profile is active
    4. DO keep your linked social media profiles focused on your art
    5. DO NOT Discuss politics on your linked social media profiles

    SECTION H: BLOG

    1. DO NOT Blog unless you want to and have something to say
    2. DO Have your blog on your main website and not separate (if you do blog)

    SECTION I:  OTHER

    1. DO Keep your site light-weight and quick to load
    2. DO Have a Copyright line in your site footer
    3. DO Use your logo to personalize the site if you have one
    4. DO NOT Auto-play music on your site
    5. DO NOT Disable the right-click button
    6. DO NOT Resize the user's browser window
    7. DO NOT "scrolljack" user's scrollbar functionality
    8. DO NOT Use Google Ads (or other ads) on your site

    Utilize the 65 our rules as a checklist to ensure that your artist website is professional, beautiful and helps you sell your art.

    Until next time, please remember that Fortune Favors the Bold Brush.

     

    Sincerely,

     

     

    Clint Watson

    BoldBrush/FASO Founder & Art Fanatic

     

    PS - If you have questions or would like a reply from me, I generally limit my online discussion time to Twitter. Follow me on Twitter and ask questions there if you'd like to be sure I see your question. Here's the link:  https://twitter.com/clintavo

     

     

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    Editor's Note:

    If you want to start marketing your art, a professional and secure website can be your most valuable tool. And FASO is the easiest way to build and maintain a gorgeous website, we also include amazing marketing tools that automate many common marketing tasks for you. To sign up for a free, no obligation 30-day trial, click here.







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