This post is by Clint Watson, former art gallery owner and founder of BoldBrush, known for FASO Artist Websites, the leading provider of professional artist websites, the $38,000+ BoldBrush Painting Competition and the free daily art marketing newsletter, FineArtViews. As a self-proclaimed "art fanatic", Clint delights that BoldBrush's San Antonio, Texas office is full of original art, as is his home office. You can connect with Clint on Twitter, Facebook or his personal blog at clintavo.com
As we all adjust to the new normal after having been sequestered in our homes, we're all finding alternate ways to make the most of our time. So let's ask ourselves: How can we use this time to get better? How can we be of service and use? I know, without a doubt that great art is being created around the world at this very moment. Perhaps by you! Our entire team is focused 100% on whatever we can do to help you market and sell more art. With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before. The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.
We're all so busy trying to look past the trees so we can see the forest, we're ignoring some pretty important trees.
Here are most people's web "forest" strategies: "Driving Traffic", Search Engine Keywords, "Branding", and Social Media "strategies."
The danger, for artists, is these strategies put us in the middle of a forest of maples when what we need is one big oak tree.
Selling art is not a numbers game. It's a demographics game.
Here's what I mean: find one person: the right person. Share your art with that person and you'll enrich their life. When you enrich the right people's lives, they purchase.
Who wants your art more than anyone else? The people who already own it.
Who else? People who have asked about it. People who have signed up for your email newsletter. People who were referred by people who own your work. People who saw your work in a friend's house. People who your artist friends recommended take a look at your art.
Unfortuately, these people often get ignored while we pursue the "strategies" I listed above.
Case in point: I'm an oak tree. I must be on hundreds of artists' email lists, some whose work I own, some whose work I'd like to own. I almost NEVER get a newsletter or update from any of them.
I guess they're too busy looking for the forest.
Until next time, please remember that Fortune Favors the Bold Brush.
BoldBrush/FASO Founder & Art Fanatic
PS - If you have questions or would like a reply from me, I generally limit my online discussion time to Twitter. Follow me on Twitter and ask questions there if you'd like to be sure I see your question. Here's the link: https://twitter.com/clintavo
The Perfect Sending Frequency for Artist Email Newsletters