Art Marketing: Feed Their Addiction

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    This post is by Clint Watson, former art gallery owner and founder of BoldBrush, known for FASO Artist Websites, the leading provider of professional artist websites, the $38,000+ BoldBrush Painting Competition and the free daily art marketing newsletter, FineArtViews. As a self-proclaimed "art fanatic", Clint delights that BoldBrush's San Antonio, Texas office is full of original art, as is his home office. You can connect with Clint on TwitterFacebook or his personal blog at clintavo.com

     

    While we're all sequestered in our homes, we're all facing the potential for lost or wasted time.  So let's ask ourselves: How can we use this time to get better? How can we be of service and use?   I know, without a doubt that great art is being created around the world at this very moment.  Perhaps by you!  Our entire team is focused 100% on whatever we can do to help you market and sell more art.  With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before.  The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.

     

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    What's the first thing you do when you sit down at your computer?
     
    Probably check your email.

    Then what?  I'm guessing you check Facebook or Twitter.  Then you probably check your email again for good measure.  And hey, better check Facebook one more time.  Maybe a few niche sites.  Artists might check Instagram. [1]

    What about on the weekend?  Or when you're on vacation?  Better check your email just in case.

    Most of us do this.  We're addicted.

    Changing gears:  Do you ever pull up Google, and, just for fun, start typing random search queries? [2]  Have you ever broken away while on vacation and thought I better run one more search "just in case." 

    Of course not.

    What channels do you want to put your art marketing time, money and efforts into?  

    You've got two types of channels - one that most people are addicted to and check obsessively, and another non-addictive one.

    Put the bulk of your marketing effort to be in those addictive streams we're all obsessively checking.

    Feed their addiction.  Rock on.

    Until next time, please remember that Fortune Favors the Bold Brush.

    Clint Watson
    Software Craftsman and Art Fanatic

    PS - If you have questions or would like a reply from me, I generally limit my online discussion time to Twitter. Follow me on Twitter and ask questions there if you'd like to be sure I see your question. Here's the link:    https://twitter.com/clintavo

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    [1] I think possibly the most addictive automated message is the one Facebook sends saying, "You've been tagged in a photo."  Have you ever not clicked-through on that message?

    [2] This article is describing the behavior of "normal" people.  Professional SEO's don't count.  They get paid to sit at Google and type search queries.






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