This post is by Jason Horejs, regular contributing writer for FineArtViews. Jason Horejs and his wife, Carrie, own Xanadu Gallery in Scottsdale, AZ., which they founded in 2001. Jason also publishes RedDotBlog.com, a resource for artists interested in creating and strengthening relationships with galleries, as well as those looking to sharpen their own selling skills.
If you’ve been following me for long, you know that I am a huge advocate of the artists’ biography. I feel a well-written, nicely laid-out biography is a powerful tool that will help you build relationships with collectors and to give you credibility. A biography allows a potential customer to become acquainted with your background and get to know you, even if the buyer can’t meet you in person.
Often, when I’m discussing biographies, I hear some variation of the question:
“Should I include negative or depressing details of my life in my biography?”
This is a thorny issue, and I would like to spend a few minutes today discussing it and, hopefully, provide some guidance that will help you decide how to handle unpleasant details in your biography.
To read more on Jason's thoughts about the details in your bio, continue to the original full article on RedDotBlog.
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