This post is by Jason Horejs, regular contributing writer for FineArtViews. Jason Horejs and his wife, Carrie, own Xanadu Gallery in Scottsdale, AZ., which they founded in 2001. Jason also publishes RedDotBlog.com, a resource for artists interested in creating and strengthening relationships with galleries, as well as those looking to sharpen their own selling skills.
I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores:
"A friend of mine who is an interior decorator has asked me to do some art for a high end home interiors store here in Fayetteville, AR where I live. She works there and is trying to add local art to the store. This seems to be a great venue for me but I am wondering what the benefits and the pitfalls would be? I have noticed that they have asked for art that is mainly contemporary and in certain colors that fit the home interior trends. All of the work they have is $2500 and below, most of it in the $1000 range, and many of the pieces are quite large and simply done. Some of the art are art warehouse prints that the owners of the store have bought and framed for sale. Eventually they are wanting to have less of the warehouse art and more of the local original art.
I know you have always operated a gallery but what have you heard about selling art at home interior stores?"
I had to reply that I hadn’t worked much with interior stores, but I promised to post the question to the blog community to see if other artists had experience and input.
I can certainly see the appeal of working with such a store – it would seem that their clientele would be complementary to ours – people looking to furnish their homes. The artist’s I’ve heard talk about showing in these kinds of venues, however, didn’t report great results. My father showed in a high-end Scottsdale furniture store for several years without a single sale, and I’ve heard other artists who felt their work was only there to accent the furniture.
To read Jason's "Discussion: Selling Art at Home Interior Stores" continue to the original full article on RedDotBlog ....
If you want to start marketing your art, a professional and secure website can be your most valuable tool. And FASO is the easiest way to build and maintain a gorgeous website, we also include amazing marketing tools that automate many common marketing tasks for you. Sign up today for a free, no obligation 30-day trial.
Debate: Should Artists Show Work in Doctor's Offices, Banks and Other Business Locations?
Should Artists Put Their Art on Greeting Cards? | Collective Wisdom
Should Artists Show their Art in Vanity Galleries?
Is Showing your Art in a Co-op Gallery Worthwhile?