Sandy Espinosa: Event Strategy Planning for a Diverse Audience

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    ACAMS Today sat down with Sandy Espinosa, ACAMS’ event program manager, to chat about her strategies when planning international conferences and her sources of inspiration.

    Espinosa is a special events’ professional with over 15 years of experience. While earning her bachelor’s degree at the Fashion Institute of Technology, Espinosa began organizing events in her community to pay for college expenses. After graduation, she focused on fashion merchandising and product development for the national department store groups of Bloomingdale’s and Saks Fifth Avenue Inc. under Target Sourcing Services, a division of Target Corporation.

    Prior to joining the Association of Certified Anti-Money Laundering Specialists (ACAMS), Espinosa managed nationwide marketing and trade events for Condé Nast’s Brides local magazines and its companion site Brides.com while completing her master’s degree in organizational leadership from Columbia University. She then transitioned to planning integrated marketing and educational events for Condé Nast Digital. In her current role, Espinosa oversees conference producers whose daily duties include research, content development for programs and on-site management of the ACAMS portfolio of international events. She began her career with ACAMS as the international events manager and subsequently progressed into the role of program manager. As program manager, Espinosa executes and assists in the development of event growth and direction by establishing and maintaining rapport with leaders in the anti-money laundering community.

    With an eye for attendee experience, an ear for wish lists and the expertise to bring it all together, Espinosa has established herself as a passionate, forward-thinking and go-to producer within the events department at ACAMS.

    ACAMS Today: When planning an upcoming conference, what does a typical day look like for you?

    Sandy Espinosa: It looks like blocks of blue have taken over my calendar with meetings and planning calls! Our days are spent finalizing speakers for sessions, reviewing presentations for the conference, working with the marketing department on upcoming email campaigns, working with the logistics team for on-site coordination and of course launching the next conference