This post is by Jason Horejs, regular contributing writer for FineArtViews. Jason Horejs and his wife, Carrie, own Xanadu Gallery in Scottsdale, AZ., which they founded in 2001. Jason also publishes RedDotBlog.com, a resource for artists interested in creating and strengthening relationships with galleries, as well as those looking to sharpen their own selling skills.
We recently received this note and the photo above from a client who purchased and donated a major sculpture to a hospital in his home area:
"Just wanted to let you know what a sensation the sculpture has been. Please let Gary Price know that it is in constant ‘use’ in front of the Einstein Medical Center Montgomery. The hospital, recognized as the third most beautiful in America, is very hard edged and maybe a little scary to some. The relaxed and welcoming Einstein changes all of that. It has its own facebook page (go to groups then einsteinlove) besides screen savers and constant ‘selfies’. The piece has added much pleasure and excitement to the hospital staff in whose honor it is dedicated.
Please let me know if Gary ever comes east near our area."
Beyond being extremely gratifying to know that we’ve facilitated an installation that has such a positive impact, this kind of testimonial from a client is tremendously valuable. Think of the power this short testimonial will have when someone is considering a similar purchase.
Ask for Testimonials
I would urge you to ask for testimonials from clients who buy work directly from you, and encourage your galleries to collect testimonials from their clients and share them with you.
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